The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria and Justin Bieber was the official MTV EMA 2010 digital host. Nominations were announced on 20 September. Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.
| 2010 MTV Europe Music Awards | |
|---|---|
| Date | 7 November 2010 |
| Location | Caja Mágica, Madrid, Spain |
| Hosted by | Eva Longoria |
| Most awards | Lady Gaga (3) |
| Most nominations | Lady Gaga and Katy Perry (5) |
| Television/radio coverage | |
| Network | MTV Networks International (Europe) |
MTV Europe Music Awards | |
Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Alcalá Gate. Shakira opened the show with "Loca", featuring Dizzee Rascal, and the official song of the 2010 FIFA World Cup, "Waka Waka". Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Alcalá Gate.
Nominations
Winners are in bold text.
| Best Song | Best Video |
|---|---|
| Lady Gaga — "Bad Romance"
| Katy Perry (featuring Snoop Dogg) — "California Gurls"
|
| Best Female | Best Male |
| Lady Gaga
| Justin Bieber
|
| Best New Act | Best Pop |
| Kesha
| Lady Gaga
|
| Best Rock | Best Alternative |
| Thirty Seconds to Mars
| Paramore
|
| Best Hip-Hop | Best Live Act |
| Eminem
| Linkin Park
|
| Best World Stage Performance | Best Push Act |
| Tokio Hotel
| Justin Bieber
|
| Best European Act | |
| Marco Mengoni
| |
| Global Icon | |
| Bon Jovi | |
| Free Your Mind | |
| Shakira | |
Regional nominations
Winners are in bold text.
| Best Adria Act | Best Czech & Slovak Act |
|---|---|
| Gramophonedzie
| Charlie Straight
|
| Best Danish Act | Best Dutch & Belgian Act |
| Rasmus Seebach
| Caro Emerald
|
| Best Finnish Act | Best French Act |
| Stam1na
| Pony Pony Run Run
|
| Best German Act | Best Greek Act |
| Sido
| Sakis Rouvas
|
| Best Hungarian Act | Best Israeli Act |
| The KOLIN
| Ivri Lider
|
| Best Italian Act | Best Norwegian Act |
| Marco Mengoni
| Karpe Diem
|
| Best Polish Act | Best Portuguese Act |
| Afromental
| Nu Soul Family
|
| Best Romanian Act | Best Russian Act |
| Inna
| Dima Bilan
|
| Best Spanish Act | Best Swedish Act |
| Enrique Iglesias
| Swedish House Mafia
|
| Best Swiss Act | Best Ukrainian Act |
| Greis
| Max Barskih
|
| Best UK & Ireland New Act | Best Arabian Act |
| Marina and the Diamonds
| Mohamed Hamaki
|
Performances
Digital show
- Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream"
- Thirty Seconds to Mars — "Closer to the Edge"
Pre show
- Thirty Seconds to Mars (featuring Kanye West) — "Hurricane / Power"
Main show
- Shakira (featuring Dizzee Rascal) — "Loca" / "Waka Waka (This Time for Africa)"
- Kings of Leon — "Radioactive"
- Katy Perry — "Firework"
- Rihanna — "Only Girl (In the World)"
- Kid Rock — "Born Free"
- Linkin Park — "Waiting for the End"
- B.o.B (featuring Hayley Williams) — "Airplanes"
- Miley Cyrus — "Who Owns My Heart"
- Plan B — "She Said"
- Kesha — "Tik Tok"
- Bon Jovi — "What Do You Got?" / "You Give Love a Bad Name" / "It's My Life"
Appearances
- Tim Kash — Red carpet host
- Taylor Momsen — presented Best New Act
- DJ Pauly D and Snooki — presented Best Pop
- Johnny Knoxville — presented Best Alternative
- Kelly Brook and David Bisbal — presented Best Video
- Emily Osment — presented Best Male
- Slash — presented Best Live Act
- The Dudesons — presented Best Hip-Hop
- Alaska and Joaquín Reyes — presented Best Spanish Act
- Thirty Seconds to Mars — presented Free Your Mind
- Miley Cyrus — presented Best Rock
- Dizzee Rascal — presented Best Female
- The Jackass Cast — presented Best Song
Notable incidents
- During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"
- Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.
See also
wikipedia, wiki, encyclopedia, book, library, article, read, free download, Information about 2010 MTV Europe Music Awards, What is 2010 MTV Europe Music Awards? What does 2010 MTV Europe Music Awards mean?