This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.
The most-liked post as of December 2025[update] is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 74 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.
History
On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes. The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background." The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.
On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote, "This is madness. What a time to be alive." Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg." Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."
On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing. The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes. On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.
Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes. This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.
Top 20
Lionel Messi makes 6 while Cristiano Ronaldo makes 5 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.
| Rank | Account name(s) | Owner | Post description | Post | Likes (millions) | Date posted (UTC) |
|---|---|---|---|---|---|---|
| 1 | @leomessi | Lionel Messi | Celebrating winning the 2022 FIFA World Cup | [1] | 74.8 | December 18, 2022 |
| 2 | @world_record_egg | Chris Godfrey | An egg | [2] | 60.5 | January 4, 2019 |
| 3 | @leomessi | Lionel Messi | Lionel Messi in bed with the FIFA World Cup Trophy | [3] | 53.6 | December 20, 2022 |
| 4 | @kishore_mondal_official | Kishore Mondal | Reel singing "Jeene Laga Hoon" | [4] | 51.9 | April 11, 2025 |
| 5 | @Insta360 | Insta360 | Video of a tiny camera filming a toddler walking | [5] | 48.4 | May 11, 2025 |
| 6 | @cristiano | Cristiano Ronaldo | Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton | [6] | 41.4 | November 19, 2022 |
| 7 | @leomessi | Lionel Messi | Lionel Messi on an airplane with the FIFA World Cup Trophy | [7] | 41.1 | December 19, 2022 |
| 8 | @taylorswift @killatrav | Taylor Swift Travis Kelce | Engagement announcement | [8] | 37.6 | August 26, 2025 |
| 9 | @emilio.piano | Emil Reinert | Reel of a little girl singing "My Heart Will Go On" | [9] | 37.1 | September 8, 2024 |
| 10 | @cristiano | Cristiano Ronaldo | Cristiano Ronaldo taking an icy dip in snowy Lapland, Finland | [10] | 35.4 | December 24, 2024 |
| 11 | @leomessi | Lionel Messi | Lionel Messi’s visit to Camp Nou | [11] | 35.2 | November 10, 2025 |
| 12 | @xxxtentacion | XXXTentacion | Final post before his death | [12] | 34.1 | May 19, 2018 |
| 13 | @leomessi | Lionel Messi | Celebrating the 2022 FIFA World Cup win in Argentina | [13] | 33.5 | December 21, 2022 |
| 14 | @cristiano @alnassr | Cristiano Ronaldo Al-Nassr FC | Announcement of Cristiano Ronaldo joining Al-Nassr FC | [14] | 33.2 | December 30, 2022 |
| 15 | @cristiano | Cristiano Ronaldo | After elimination of Portugal from the 2022 FIFA World Cup | [15] | 33.0 | December 11, 2022 |
| 16 | @jiangzhibin24 | liz_6 | Reel of an AI-generated sunset | [16] | 32.9 | August 5, 2023 |
| 17 | @leomessi | Lionel Messi | Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton | [17] | 31.9 | November 19, 2022 |
| 18 | @cristiano @georginagio | Cristiano Ronaldo Georgina Rodríguez | Pregnancy announcement | [18] | 31.6 | October 28, 2021 |
| 19 | @kavadi_druvam_kalasamithi_ | Druvam Kalasamithi | Reel of a colorful wedding entrance | [19] | 31.4 | May 12, 2025 |
| 20 | @aline_sarakbii @mostafa_srakbi | aline-sarakbii mostafa_srakbi | Reel of a baby | [20] | 31.3 | June 10, 2024 |
Non-football-related top 20
Most-liked Instagram posts posted by non-association footballers.
| Rank | Account name | Owner | Post description | Post | Likes (millions) | Date posted (UTC) |
|---|---|---|---|---|---|---|
| 1 | @world_record_egg | Chris Godfrey | Photo of an egg | [21] | 60.5 | January 4, 2019 |
| 2 | @kishore_mondal_official | Kishore Mondal | Reel singing "Jeene Laga Hoon" | [22] | 52.0 | April 11, 2025 |
| 3 | @Insta360 | Insta360 | Video of a tiny camera filming a toddler walking | [23] | 43.1 | April 22, 2025 |
| 4 | @taylorswift @killatrav | Taylor Swift Travis Kelce | Engagement announcement | [24] | 37.6 | August 26, 2025 |
| 5 | @emilio.piano | Emil Reinert | Reel of a little girl singing "My Heart Will Go On" | [25] | 37.2 | September 8, 2024 |
| 6 | @xxxtentacion | XXXTentacion | Final post before his death | [26] | 34.2 | May 19, 2018 |
| 7 | @jiangzhibin24 | liz_6 | Reel of an AI-generated sunset | [27] | 32.9 | August 5, 2023 |
| 8 | @kavadi_druvam_kalasamithi_ | Druvam Kalasamithi | Reel of a colorful wedding entrance | [28] | 31.4 | May 12, 2025 |
| 9 | @aline_sarakbii @mostafa_srakbi | aline-sarakbii mostafa_srakbi | Reel of a baby | [29] | 31.3 | June 10, 2024 |
| 10 | @pop_cj6 | pop_cj6 | Reel of humans taking off animal masks in front of animal mothers | [30] | 30.4 | February 27, 2024 |
| 11 | @aline_sarakbii | aline-sarakbii | Reel of a baby | [31] | 27.1 | October 17, 2024 |
| 12 | @zendaya | Zendaya | Happy birthday post to boyfriend Tom Holland | [32] | 26.2 | June 1, 2022 |
| 13 | @selenagomez | Selena Gomez | Selfie photo | [33] | 25.2 | March 14, 2023 |
| 14 | @tomholland2013 | Tom Holland | Photo recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield | [34] | 24.8 | February 23, 2022 |
| 15 | @selenagomez | Selena Gomez | Photos of her and Benny Blanco's wedding | [35] | 24.6 | September 27, 2025 |
| 16 | @my_aussie_gal | Mary and Promise | Reel of a dog doing chores | [36] | 24.2 | January 7, 2025 |
| 17 | @_editing_edition_ | Aman Sharma | Visual narrative reel | [37] | 23.3 | November 5, 2024 |
| 18 | @selenagomez | Selena Gomez | Photos of her engagement to Benny Blanco | [38] | 23.2 | December 12, 2024 |
| 19 | @lilbieber | Justin Bieber | First photo of his son | [39] | 23.2 | August 24, 2024 |
| 20 | @virat.kohli | Virat Kohli | Photos celebrating India's win at the 2024 Men's T20 World Cup | [40] | 22.8 | June 29, 2024 |
| As of 12 January 2026 | ||||||
Historical most-liked posts
The following table lists posts that were once the most-liked post on Instagram.
| Account name | Owner | Post description | Post | Likes (millions) | Date posted (UTC) | Date achieved (UTC) | Days held |
|---|---|---|---|---|---|---|---|
| @leomessi | Lionel Messi | Celebrating winning the 2022 FIFA World Cup | [41] | 74.8 | December 18, 2022 | December 20, 2022 | 1,120 |
| @world_record_egg | Chris Godfrey | Photo of an egg | [42] | 60.5 | January 4, 2019 | January 14, 2019 | 1,436 |
| @kyliejenner | Kylie Jenner | First photo of her daughter | [43] | 17.7 | February 6, 2018 | February 7, 2018 | 341 |
| @beyonce | Beyoncé | Pregnancy announcement | [44] | 10.6 | February 1, 2017 | February 1, 2017 | 371 |
| @selenagomez | Selena Gomez | Coca-Cola advertisement | [45] | 6.6 | June 25, 2016 | July 12, 2016 | 204 |
| @lilbieber | Justin Bieber | Kiss with Selena Gomez | [46] | 4.1 | March 19, 2016 | May 4, 2016 | 69 |
| @kendalljenner | Kendall Jenner | Heart-shaped hairdo | [47] | 3.5 | May 25, 2015 | June 26, 2015 | 313 |
| @kimkardashian | Kim Kardashian | Wedding kiss with Kanye West | [48] | 2.2 | May 27, 2014 | May 29, 2014 | 393 |
| @lilbieber | Justin Bieber | Hug with Selena Gomez | [49] | 2.1 | January 4, 2014 | 2014 | — |
| @lilbieber | Justin Bieber | Photo with Will Smith | [50] | 1.4 | August 15, 2013 | 2013 | — |
| @lilbieber | Justin Bieber | Photo with his siblings | [51] | 0.2 | December 29, 2011 | 2012 | — |
| As of 12 January 2026[update] | |||||||
See also
- List of most-viewed Instagram reels
- List of most-followed Instagram accounts
- List of most-followed Facebook pages
- List of most-liked tweets
- List of most-retweeted tweets
- List of most-liked YouTube videos
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